MICHAEL LOOS
Dayton, Ohio, 1 9 6 2
Bachelor of Science in Design, University of Cincinnati, Ohio, 1985. Michael lived in New York City for 4 years while working as graphic designer for Chermayeff & Geismar Associates. In 1989 he moved to Florence, Italy and was appointed Design Department Head at Studio Arts Centers International and taught graphic design while running his own graphic design office. In 1997 he transferred to Milan and opened Loos Image Communications where he currently oversees brand communication projects for Italian companies in the areas of furniture and lighting design. Michael has worked in the editorial field as the Art Director for Marie Claire Italia and Elle Italia magazines. His photographic projects are personal endeavors, and in addition to "Trees and Places", Michael has completed "56 Hours On Greyhound" and "Half-Mile Hollywood".
On Trees and Places:
“I developed an early connection with nature, growing up with access to a large wooded area just behind my family’s house. Trees were a constant presence in my life as a child. I climbed them, built tree houses in them, collected and made albums with their leaves. I got to know the trees in my corner of the world like I knew the corners of my bedroom.”
“Trees are omnipresent, yet they are unique and mystifying organisms. Every single tree possesses it's own aura that speaks an individual story. Their stories are not immediately apparent with our eyes; they are lost in the confusion of their surroundings. But each tree speaks it's truth. A truth that is mysterious and elusive. In my work, I want to make that truth more visible. I attempt to do that by capturing elements I see and feel, and by using invention, I deconstruct and reconstruct. The results represent what I believe to be a more truthful world that lies between facts and fabrication.”